PDF Download How to Launch a Brand: Your Step-by-Step Guide to Crafting a Brand: From Positioning to Naming and Brand Identity
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How to Launch a Brand: Your Step-by-Step Guide to Crafting a Brand: From Positioning to Naming and Brand Identity
PDF Download How to Launch a Brand: Your Step-by-Step Guide to Crafting a Brand: From Positioning to Naming and Brand Identity
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This audiobook will guide you through the steps necessary to build a brand from the ground up:
Most entrepreneurs, even seasoned brand managers, launch first and then work on slowly transforming the new offering into a brand. A logical progression, I would agree. After all, how can you possibly launch as a brand if you don't have any customers or marketing outreach and - obviously, since you just launched a new offering - you have no legacy or advocates?
The simple answer is by design. Design relates to the systematic process you have to adhere to, which is likely the primary reason you have sought to listen to this book. In addition though, design truly holds the key to the success of your new brand. It will set your offering apart to look, feel, and sound like a brand at the time of launch, as opposed to something that might or might not have the power to eventually turn into a brand. This audiobook will teach you how to launch your brand by design.
I share expert insights based on two decades of professional experience transforming new product and service ventures from ideation phases to tangible brand realities. Each of the key phases of preparing for a brand launch are broken down into practical guidelines designed to help you make the right branding decisions along the way.
Product details
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Audible Audiobook
Listening Length: 2 hours and 29 minutes
Program Type: Audiobook
Version: Unabridged
Publisher: Brandtro
Audible.com Release Date: June 28, 2016
Language: English, English
ASIN: B01HN3A6AA
Amazon Best Sellers Rank:
Book is a steal at this price for the value it provides. Provides clear directions for a step by step process through branding. There are even references to additional resources to go deeper on certain topics through the authors agency website.Absolutely love the book, read it in less than a week with a busy schedule. Using it to make changes to my own branding process.
For the areas addressed, this book is solid. Brand design, targeting, naming, touch points, and web design. I would like to have seen more on PR campaigns, how to get influencers to test your brand, etc. But I think the author's consultancy doesn't focus on these things, so maybe it's reasonable that the book doesn't either.
Excellent content and idea driven presentation. Provided many ways to assess whether a logo is attractive, and what may make impressions with a buyer. I learned a lot from this.
Clear, concise, and practical. This book is everything you need to get your brand platform started, craft an identity, and build your presence both online and off-line. I'm still referencing this book on an almost daily basis as my company's new website approaches launch time and we continue to tweak our wireframe models. Branding is such a vital process that affects EVERY aspect of an organization at its most fundamental level. This is a must-read for serious entrepreneurs!
This book gets to the core of branding and does it in a succinct manner. Must read for anybody launching a brand or thinking of rebranding in any industry.
Very helpful and easy followed advices.Recommend to read before brand or rebrand launch.
Excellent book which does not belabor the theory, and makes it easy to apply with good frameworks and tools.
This is a quick read, yet very effective. The book offers a lot of tactical advice, but explains the theory to justify the advice and provides real-life examples for why the world works how it does.As a founder, I wish I had read this book 2.5 years ago prior to launching my business. We struggle with brand/identity and would be further ahead if we made decisions on Brand Platform upfront.
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